A Successful career in field of Modeling & Fashion Industry.
Featuring in number of music videos such as the super hit "Bin Tere Sanam".
'Bullet- Ek Dhamaka' - Featured in films by Asad Sikander which had an impressive multi-cultural star cast and featured international technicians.
'The Train' - by Shyam Bajaj including an array of actors right from Emraan Hashmi, Geeta Basra, debutant Sayali Bhagat to the model turned actor, Aseem Merchant himself.
'Aseema' - He also features in the soon to be released 'Aseema' by K.P.Mohanty - a humane celluloid sojourn of the travails of a divorced woman on the crossroads of life and love, opposite Gracy Singh.
'Wanted' - A film by Boney Kapoor and a hindi directorial venture by Prabhudeva stars Ayesha Takia, Om Puri, Salman Khan, Aseem Merchant, Mahesh Manjrekar and many others.
'Joe B Carvalho' - A film directed by Samir Tiwari, Starring : Arshad Warsi, Soha Ali Khan, Javed Jaffry, Geeta Basra and Aseem Merchant.
'Singh Saheb - The Great' - A film directed by Anil Sharma, Starring Sunny Deol, Amrita Rao, Prakash Raaj, Johnny Lever and Aseem Merchant.